Why Digital Marketing is Essential for Businesses in Guwahati?

21 June , 2024

Why Digital Marketing is Essential for Businesses in Guwahati?
Share on facebook
Share on twitter
Share on linkedin

In today’s digital day and age, it has become necessary to have a strong online presence and thinking otherwise, couldn’t be further from the truth. Digital marketing not only allows businesses to convert potential customers but also keeps existing customers engaged and updated online, where they spend most of their time. Imagine a local cuisine restaurant using social media to attract new customers from all over Guwahati, not just those who happen to stumble upon the shop.

Digital marketing is an umbrella term that encircles various digital marketing strategies to reach your intended target audience. But the question is, why exactly is digital marketing important for businesses in Guwahati? Keep reading if you want to know the key benefits:

More Reach:

Relying only on local advertisements to reach customers has become obsolete, whereas digital marketing allows you to target and reach a much larger audience, both geographically and demographically. Digital marketing campaigns can be customised to reach people with specific interests and online behavioural footprints, ensuring that your message is reaching not only the right audience but also the ones who are already interested in the specific product or service you are providing.

If you’ve learned about digital marketing, you might have also come across the term Search Engine Optimisation (SEO). This is a process that helps you rank at the top of search results when people search for keywords related to your offerings, increasing your chances of being discovered by customers.

Cost Effective:

When you compare digital marketing to traditional marketing methods like print and television ads, digital marketing can be very cost-effective. Digital marketing allows you to set budgets specific to your capabilities and in real-time, instead of bearing pre-existing ad budgets, which also take a longer period of time. This makes sure you can optimise your spending and get the most out of your marketing budget.

Boost Engagement and Build Brand Awareness:

Digital marketing isn’t a one-way passage and allows for two-way communication directly with your customers. For instance, social media marketing allows you to interact with your customers directly and answer and address their concerns directly. This in turn helps you, as a business, build strong relationships and foster brand loyalty. Imagine a fashion boutique based in Guwahati that uses Instagram to showcase its latest collections, run interactive contests, and engage with fashion-savvy customers, not only in the city but anyone and everyone interested.

Measurable Results:

Digital marketing provides you with clear data, helping you gain insights and gauge the performance of your marketing efforts. Tools like Google Analytics, allow you to track website visits, user behaviour, and even conversions. This data helps you further your marketing efforts in the right direction, refine your marketing strategies, and maximize your return on investment (ROI).

Competitive Edge:

Having a strong online presence to stay ahead of the competition has become a necessity to thrive as a business owner. Many businesses in Guwahati, and across Assam, are already leveraging digital marketing to reach their target audience. Now, would you rather lose out on the potential growth of your business or jump on the trend and grow your business?

Benefits Specific to Businesses in Guwahati:

Guwahati is a growing industry with not only vibrancy but also a unique melting pot of cultures. Digital marketing allows you to tap into this potential and reach a wider audience, not only within Guwahati but the entire Northeast region. Jumping on the digital marketing train does not only help local businesses compete with larger corporations, but if done right, can be recognised at a national level.

Getting Started with Digital Marketing in Guwahati:

Under digital marketing are various services, all with specific departments with people specialising in each department, be it SEO, social media, content marketing, pay-per-click advertising, and many more. A reputable digital marketing agency near you or an online marketing agency can help develop comprehensive digital marketing strategies that your business needs. Many digital marketing agencies, like Portamento India, can help local businesses not only grow but also succeed in the digital space. Additionally, there are plenty of resources available online about digital marketing to help you learn more about the different aspects of digital marketing.


Digital marketing is no longer considered a fad and many have realised the importance of digital marketing and started embracing it to help them reach a wider audience, build strong relationships and maintain and retain customers to stay ahead of the curve. Explore digital marketing services offered by local agencies like Portmento India, to take your business to the next level!

Many marketing agencies for small businesses in Guwahti cater specifically for the needs of smaller businesses and Portamento India is no different. They understand the unique challenges faced by these businesses and can help develop cost-effective digital marketing solutions to reach marketing goals.