With the rise of artificial intelligence, a pertinent question has been in all of our minds: Will AI eventually replace human digital marketers? This also begs us to ponder upon how this digital transformation will affect digital marketers and digital marketing agencies in Guwahati and around the world. The concern is very real!

The answer is, however, not a simple yes or no. Although AI has definitely become a powerful tool, transforming various industries and disrupting many, it is more likely to become a powerful tool for digital marketing agencies in Guwahati and marketers themselves, not a complete replacement.

Here’s a survey report by Neil Patel:

Freelancers:

229 people surveyed

56.7% think AI will replace human marketers in the near future

In-house:

394 people surveyed

56.1% think AI will replace human marketers in the near future

Digital Marketing Agency:

377 people surveyed

54.1% feel that AI will replace human marketers in the near future

Here’s why AI will just be another tool to streamline, automate and promote task efficacy in digital marketing agencies:

Optimise Marketing Campaigns: AI can analyse campaign performance data and suggest adjustments to improve results, allowing marketers to optimise their campaigns for maximum reach and impact, all in all improving the use of the marketing budget.

Automate Repetitive Tasks: AI has become a useful tool in time-consuming tasks like data analysis of large data sets, reporting, ad management, and emailing, freeing up marketers’ valuable time to focus on more strategic and creative initiatives like campaign development and content creation.

Customer Insight & Support: AI can analyze vast amounts of customer data and uncover insights that could be missed or difficult to identify by a human. This can help Guwahati businesses better understand their target audience and improve their marketing efforts towards optimal results. Not only that, AI has become a powerful tool in the realm of customer support, with a 24/7 AI chatbot for answering simple queries, supporting customer service representatives to provide round-the-clock support, and only intervening when one-on-one support is needed.

AI is a powerful tool, but only as powerful as the quality of the data it has been trained on. Human oversight will always be crucial to ensuring AI is used ethically and transparently in all digital marketing campaigns. A Guwahati marketing agency will always need to be on its toes, monitoring and guiding AI to ensure all its responses are factually true, align with the brand’s values, and target the right audience segments.

AI might be able to do a lot of things, but human intervention will always be necessary to get the best results, and then there are some things only possible for humans. Whether it comes to strategic thinking, creative endeavours, or the level at which human behaviour works, only another human can understand. AI excels at many things, but it lacks certain abilities unique to humans.

Develop Original Content: Imagine trying to build a campaign around a music festival event in Guwahati. The success of the campaign would depend on the creative content that captures the musical identity of Guwahati and resonates with the audience. This task is best suited for a human marketer who understands the local music scene and can craft a message that speaks to the audience of Guwahati in a way only a human can.

Compelling Brand Narratives: The efficacy of a digital marketing campaign goes beyond simply selling the product or services. An effective branding connects with the target audience on an emotional level, and AI can struggle to grasp these nuances and craft narratives that truly resonate with the target audience.

Complexities of Human Emotion: Only a human being can understand the complexities of human emotions, and understanding these emotions is crucial for any marketing campaign that aims to connect with the audience. AI can analyse data points, but only a human can connect with customers on a personal level that only a human marketer can possess. An AI chatbot might address small, menial inquiries efficiently, but only a human can navigate the complexities of a complaint that requires a human representative to intervene.

Digital marketing encompasses many things, but one thing it is not is just clicks and conversions. While AI can do many things, like automate and personalise interactions to a certain extent, it cannot build strong relationships with customers. It can’t replicate human marketers who can listen to customers, address them with empathy, and build trust on a personal level. Building a rapport with the customers is essential for fostering brand loyalty, which AI can’t do. The effort of connecting with the customers on a personal level, understanding their needs, and working towards resolving their pains by communicating accordingly. Another important part of this is humour and storytelling, which are powerful tools for engaging with the audience. These tools can be used to create memorable marketing experiences, which AI struggles with.

What is the Future of Digital Marketing?

AI may be encroaching on all parts of our lives, and it is inevitable, that the best approach to the ongoing AI boom is to embrace it with open arms and leverage this powerful tool to boost workflow efficacy. It empowers human marketers to be more efficient, creative, and data-driven. Digital marketing agencies in Guwahati will need to adapt and embrace AI to stay ahead of the curve.

Collaborating with AI can be beneficial for businesses by helping in:

Developing Data-Driven Marketing: AI can be a great asset in analysing huge data sets about customers and the market to help human marketers identify the target audience, understand preferences, and predict behaviour to develop data-driven strategies that resonate with the audience to deliver high returns on investment.

Hyper Personalised Content Targeting: AI can analyse vast data and identify trends and topics that human eyes might miss. This allows marketers to create hyper-personalised content that is highly likely to attract and engage potential customers. For example, a travel agency in Guwahati can use AI to understand the kind of travel experiences most popular among the young professionals in the city. The data collected can be used to create highly personalised targeted content that promotes specific travel packages and destinations.

Optimise Content Performance: AI can analyse pre-existing content performance and suggest improvements to optimise reach and engagement. Marketers can use this data to refine their content strategy and ensure that they are creating content that generates optimal results.

It is important to understand the strong and weak points of AI, the things it is capable of and its limitations. Businesses in Guwahati can leverage this technology to enhance their marketing efforts. By looking for agencies that incorporate AI tools and strategies into their service offerings, marketing agencies in Guwahati can reach goals more efficiently and faster than would normally be possible without the help of AI tools. While AI tools can definitely work in the background to boost the overall performance of marketing efforts. Real human marketers can focus on building strong customer relationships by providing excellent customer service and committing to building trust and loyalty. Creating high-quality, engaging content that resonates with your target audience is crucial for success in this digital age

The future of digital marketing in Guwahati is not whether or not AI will replace human marketers but whether marketers will use AI as a tool to further their marketing goals and objectives. By combining human creativity and strategic thinking with AI’s enhancing capabilities, marketers can create a winning digital marketing strategy that fosters deeper customer connection, drives growth, and helps them thrive in the ever-evolving digital landscape. As AI keeps evolving, it is important to stay informed about the latest trends and innovations, which will help marketers navigate the exciting world of digital marketing to achieve success that lasts.